It’s likely that your siblings and cousins are on Facebook. Your older family members are probably on Facebook, too. Knowing this, are you aware of whether or not your customer base uses Facebook? If you think so, marketing on Facebook might be right for you.
Engage your customers by replying to their posts as much as possible. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply right away, particularly if the posting included a complaint or customer service request.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. Set up your offer and turn it into a Promoted Post on your wall. Depending on the offer, you may even want to promote it to people who aren’t followers.
Don’t forget to discuss your business on other Facebook pages. When posting on other’s Facebook pages, it can get you significant attention. Be sure it is positive attention, though. If you have something good to say you can post on other pages. Spamming other peoples sites can have negative consequences on your own site over time.
Make sure that you focus on quality when updating your page. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Keep your updates helpful, educational, or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Obviously, you are seeking to obtain more sales by marketing on Facebook. Therefore, you should set monthly sales goals. Getting a lot of likes on your page does not mean much if it does not translate into sales. You should think about changing your strategy if you do not see an increase in your business.
Your posts need to be interesting and useful. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Just hide a little part of the content, though, since you can lose lots of useful SEO.
Use a Facebook group page just for your business. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. You can give your customers valuable information and let the whole group in on deals and promotions. You can quickly get to know some of your customers.
If you are on Facebook, you know what customers want from a company’s Facebook page. Try using these tips and your own knowledge to make a successful Facebook campaign. The more you work it, the greater your return will be.